Why Video? How We Live in a Visual World

Graphics. GIFs. Photos. Presentations. Video.

Our culture relies on visual expression to send and receive information and content, and if content is king, then video is the crown.

According to, 300 hours of video are uploaded to YouTube every minute, and Cisco projects that by 2021, videos will make up 82% of global consumer internet traffic.

People spend more time watching videos online than ever before, and humans can process visuals 60,000 times faster than text.

We live in a rapidly evolving world with more visual content than ever, and your brand is constantly evolving. So, how do you communicate that evolution to customers? Video is one of the best ways to tell a compelling story and engage with your audience. It is an essential component in a complete marketing strategy.

“Did you see that video?”

Users are more engaged with visuals, specifically with video, on the Internet than they are with text and graphics. They are more likely to pay attention to, comment, like, share, and remember.

So while you may be producing well-intended webinars, creating gorgeous data-filled infographics, and writing whitepapers or case studies filled with bullet points, facts, and statistics, are your customers really parsing through all that information to learn the story of your brand?

When asked how they’d most like to learn about a brand, product or service… man-filming-video-on-camera

– 66% of people said they prefer to watch a video.

– 18% would rather read a text-based article, website, or post.

– 4% prefer to view an infographic.

– 3% would download an eBook or manual.

– 3% would attend an online seminar or pitch.

– 2% like to receive a sales call or demo.

So why do customers want video?


It Connects Us

The power and possibility of video is unquestionable. Video does what graphics and text do not. It tells a story through immediacy and through an immersive experience. Videos spark curiosity.

Videos can move people to laugh, cry, learn, empathize, and feel inspired. Movement gets our attention. Music generates emotions. Inflection can build trust, and trust is a foundational element of sales.

The idea is to not produce a video that sounds like a pitch, but one that causes the viewer to feel like their lives will change because of what they just watched. With the right tone and messaging you can build a powerful connection with your audience, and help them understand and relate to your brand, product, and services.

On top of that, while the quantity of Internet content is increasing, our attention spans are decreasing. Holding a viewer’s interest is essential to resonate with audiences. Yes, video can spark your audiences’ curiosity. Is that enough to not only keep them engaged, but to hold their attention and cause them to share your video content?

Want an example? Check out Mercedes-Benz’s “Poop Tweet” video for Smart Car, and tell us you were not hooked almost immediately.


Videos Explain Everything

Videos are a terrific way to show and pitch how your brand, product, or service works because they show things in action. Cat videos aside, the most commonly created types of videos are…


  • Explainer videos (72%) – a short animated video that quickly tells a story.
  • Presentation videos (49%) – a video of a slideshow with the slides played sequentially that can have voiceover narration.
  • Testimonials (48%) – in which a customer or client talks about how a product or service has helped them.
  • Sales videos (42%) – short, personalized outreach videos for prospecting.
  • Video ads (42%) – promotional content that plays before, during, and/or after streaming content.

You can use video in a sales pitch to deliver news and important announcements, give a product demo, and set up your brand as a thought leader in your industry.

Videos are Accessible

Video is accessible and shareable anywhere there is an Internet connection. The number of smartphone users is increasing dramatically, and with video integrated into social media and search engine platforms like YouTube, Facebook, Instagram, Snapchat, and TikTok, there are plenty of ways for audiences to access it, comment, like it, and share it.

Video content as a marketing tool is not new but taking the opportunity to engage with audiences means creating appealing, useful video content that is easy to share with others. It is about tapping into social capital.

Shareable content spreads when audiences connect with a topic, idea, or story, and click to share it with their friends and followers.

Social capital refers to the connections between people, and the social norms of reciprocity and trustworthiness that those connections cultivate.

It seems safe to say that people want to gain social capital by impressing others, right? Thereby it makes sense that people are more likely to share content that makes them look knowledgeable, socially responsible, or cool.

Pro Tips: Users can engage, embed, share and comment on video content all at the touch of a button, so be sure to include calls-to-action in the video and in any supporting content. Also, many people watch video content silently in public, so be sure to use subtitles and call outs.

When we think of video accessibility, we should also think beyond how we as individuals access it. Take a moment to access your content through the experience of differently abled folks. These potential customers are often overlooked. Can everyone see your video? Can everyone hear it? Assistive technologies like 508-compliant video players and screen readers help make content accessible and compliant with the Americans with Disabilities Act (ADA). Adding captions helps deaf or hearing-impaired users, and audio transcriptions that describe what is happening in your video, help blind or vision-impaired audiences.


Video Differentiates You

The Internet is a crowded place and differentiating your brand can be a true challenge. The key to creating engaging campaigns is to realize video’s ability to connect and produce real storytelling and emotion that speaks directly to your intended target audience. When visual content sparks curiosity, fosters trust, and inspires people to act , it’s a powerful way of outdoing the competition.


Content marketing can and will  help you grow. Contact us! We will be glad to help you execute your campaign!

If you’re looking for solutions right now during COVID-19 check out our blog on

Recycling Video: 5 Ways to Repurpose Your Existing Video Content


CATMEDIA is an award-winning Inc. 500 company based in Atlanta, Georgia. Founded in 1997, the company specializes in advertising, creative services, media production, program management, training, and human resource management. As a Women-Owned Small Business (WOSB), CATMEDIA provides world-class customer service and innovative solutions to government and commercial clients. Current CATMEDIA clients include Centers for Disease Control and Prevention (CDC), Federal Aviation Administration (FAA), and the Department of Veterans Affairs (VA).

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CATMEDIA Takes Home 3 Wins from the 41st Annual Telly Awards

Press Release June 5, 2020 –

CATMEDIA is once again a triple winner at the 41st Annual Telly Awards. This year for their work with the Air National Guard’s 194th Wing and DeKalb County Fire Rescue. This marks the second year the creative agency has won for work done with the DeKalb County Fire Rescue. The Telly Awards honors excellence in video and television across all screens and is judged by leaders from video platforms, television, streaming networks, production companies and including Dow Jones, Duplass Brothers Productions, Complex Networks, A&E Networks, Hearst Media, ESPN Films, RYOT, Vice+ and Vimeo. Check out all of CATMEDIA’s Tellys here.


Winning Work

With over 20 years of media and branding experience, CATMEDIA provides full-service creative capabilities that propel brands forward and rise to the top of their industries. By virtue of our top-top notch media solutions and creative services, their clients are able to communicate effectively and deliver their branded message with fine-tuned intent and precision.

This year’s wins are a reflection of the strides CATMEDIA is taking in video production, animation and branded content development. Their work for DeKalb County Fire Rescue has continued to be recognized for their outstanding approach to capturing the fire department and its personnel. This year’s winner was for the Physical Agility Test Training video. The step-by-step video was made to educate future firefighters on how to successfully complete and pass the rigorous test. The video won in the categories for Craft Videography/Cinematography and Instructional Branded Content. Last year they won for the DCFR Recruitment video produced for the department.


CATMEDIA also won in the category for Online Commercials for the production of an animation series for the Air National Guard’s 194th Wing. “The purpose of the series is to show the different initiatives of the 194th Wing on the Wing’s website and on social media,” said Amy Ferzoco, Director of Creative Services at CATMEDIA. “Using a mix of animation and photographs we produced five animations, each of which highlight the individual Groups that the Wing is comprised of. We delivered creative treatments, scripts, pre-production, production, post-production, voiceover narration, music and sound effects mixing, and 508 compliances.”

“Pushing Boundaries”

”CATMEDIA is pushing the boundaries for video and television innovation and creativity at a time when the industry is both rapidly changing and heavily impacted by the current crisis,” said Sabrina Dridje, Managing Director of the Telly Awards. “Our theme for this season, Telly Award Winners Tell Great Stories is a true reflection of the diversity of stories the community is skillfully able to tell. Now, more than ever, do we need to celebrate them and those that bring global stories to our attention. This award is a tribute to the talent and vision of these creators.”

Today’s winners announcement caps a year-long celebration of creators around the globe and across all screens. Continuing on from the inaugural Film & Video Screening Tour last season, The Telly Awards toured a selection of Telly Award winning work to London, NYC, Amsterdam and Toronto, culminating with an online event. This year also saw the continued expansion of new categories further to the awards’ recent initiative to rebuild the honors for the multi-screen era. New categories included serialized Branded Content and expanded Social Video and Immersive & Mixed Reality categories, alongside new categories honoring important work in Social Impact and Diversity & Inclusion.

Last year, The Telly Awards attracted more than 12,000 entries from top video content producers including Adult Swim, the BBC, Condé Nast, Complex Networks, Netflix, Refinery29, RadicalMedia, T Brand Studio and Ogilvy & Mather.

The full list of the 41st Annual Telly Awards winners can be found at


CATMEDIA is an award-winning Inc. 500 company based in Atlanta, Georgia. Founded in 1997, the company specializes in advertising, creative services, media production, program management, training, and human resource management. As a Women-Owned Small Business (WOSB), CATMEDIA provides world-class customer service and innovative solutions to government and commercial clients. Current CATMEDIA clients include Centers for Disease Control and Prevention (CDC), Federal Aviation Administration (FAA), Office of Personnel Management (OPM), and the Department of Veterans Affairs (VA).

About The Telly Awards:

The Telly Awards is the premier award honoring video and television across all screens. Established in 1979, The Telly Awards receives over 12,000 entries from all 50 states and 5 continents. Entrants are judged by The Telly Awards Judging Council—an industry body of over 200 leading experts including advertising agencies, production companies, and major television networks, reflective of the multiscreen industry The Telly Awards celebrates. Partners of The Telly Awards include Catalyst, LAPPG, NAB, Stash, Storyhunter, NYWIFT, Production Hub, IFP, Social Media Week and VidCon.