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CATMEDIA Takes Home 3 Wins from the 41st Annual Telly Awards

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Press Release June 5, 2020 –

CATMEDIA is once again a triple winner at the 41st Annual Telly Awards. This year for their work with the Air National Guard’s 194th Wing and DeKalb County Fire Rescue. This marks the second year the creative agency has won for work done with the DeKalb County Fire Rescue. The Telly Awards honors excellence in video and television across all screens and is judged by leaders from video platforms, television, streaming networks, production companies and including Dow Jones, Duplass Brothers Productions, Complex Networks, A&E Networks, Hearst Media, ESPN Films, RYOT, Vice+ and Vimeo. Check out all of CATMEDIA’s Tellys here.

Telly-Awards-Winners-2020

Winning Work

With over 20 years of media and branding experience, CATMEDIA provides full-service creative capabilities that propel brands forward and rise to the top of their industries. By virtue of our top-top notch media solutions and creative services, their clients are able to communicate effectively and deliver their branded message with fine-tuned intent and precision.

This year’s wins are a reflection of the strides CATMEDIA is taking in video production, animation and branded content development. Their work for DeKalb County Fire Rescue has continued to be recognized for their outstanding approach to capturing the fire department and its personnel. This year’s winner was for the Physical Agility Test Training video. The step-by-step video was made to educate future firefighters on how to successfully complete and pass the rigorous test. The video won in the categories for Craft Videography/Cinematography and Instructional Branded Content. Last year they won for the DCFR Recruitment video produced for the department.

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CATMEDIA also won in the category for Online Commercials for the production of an animation series for the Air National Guard’s 194th Wing. “The purpose of the series is to show the different initiatives of the 194th Wing on the Wing’s website and on social media,” said Amy Ferzoco, Director of Creative Services at CATMEDIA. “Using a mix of animation and photographs we produced five animations, each of which highlight the individual Groups that the Wing is comprised of. We delivered creative treatments, scripts, pre-production, production, post-production, voiceover narration, music and sound effects mixing, and 508 compliances.”

“Pushing Boundaries”

”CATMEDIA is pushing the boundaries for video and television innovation and creativity at a time when the industry is both rapidly changing and heavily impacted by the current crisis,” said Sabrina Dridje, Managing Director of the Telly Awards. “Our theme for this season, Telly Award Winners Tell Great Stories is a true reflection of the diversity of stories the community is skillfully able to tell. Now, more than ever, do we need to celebrate them and those that bring global stories to our attention. This award is a tribute to the talent and vision of these creators.”

Today’s winners announcement caps a year-long celebration of creators around the globe and across all screens. Continuing on from the inaugural Film & Video Screening Tour last season, The Telly Awards toured a selection of Telly Award winning work to London, NYC, Amsterdam and Toronto, culminating with an online event. This year also saw the continued expansion of new categories further to the awards’ recent initiative to rebuild the honors for the multi-screen era. New categories included serialized Branded Content and expanded Social Video and Immersive & Mixed Reality categories, alongside new categories honoring important work in Social Impact and Diversity & Inclusion.

Last year, The Telly Awards attracted more than 12,000 entries from top video content producers including Adult Swim, the BBC, Condé Nast, Complex Networks, Netflix, Refinery29, RadicalMedia, T Brand Studio and Ogilvy & Mather.

The full list of the 41st Annual Telly Awards winners can be found at
https://www.tellyawards.com/winners/2020/branded-content/campaign-branding

About CATMEDIA

CATMEDIA is an award-winning Inc. 500 company based in Atlanta, Georgia. Founded in 1997, the company specializes in advertising, creative services, media production, program management, training, and human resource management. As a Women-Owned Small Business (WOSB), CATMEDIA provides world-class customer service and innovative solutions to government and commercial clients. Current CATMEDIA clients include Centers for Disease Control and Prevention (CDC), Federal Aviation Administration (FAA), Office of Personnel Management (OPM), and the Department of Veterans Affairs (VA).

About The Telly Awards:

The Telly Awards is the premier award honoring video and television across all screens. Established in 1979, The Telly Awards receives over 12,000 entries from all 50 states and 5 continents. Entrants are judged by The Telly Awards Judging Council—an industry body of over 200 leading experts including advertising agencies, production companies, and major television networks, reflective of the multiscreen industry The Telly Awards celebrates. Partners of The Telly Awards include Catalyst, LAPPG, NAB, Stash, Storyhunter, NYWIFT, Production Hub, IFP, Social Media Week and VidCon.

Video Marketing: Capturing Attention and Keeping It

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Video as a medium is one of the most efficient ways you can communicate to a mass audience and convey information. Within seconds, a viewer learns almost everything you want them to know about your brand, your goals, and your benefit to them. High-quality videos with engaging subjects and the right messaging can increase traffic to your website significantly. Content that both impresses and draws in your target audience. Below are five video marketing strategies that will capture your audience’s attention.

Looking for ways to recharge your marketing efforts in 2019? Click the button below!

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HIGH VISIBILITY ON SOCIAL MEDIA

using-instagram-outsideMany social media platforms, notably Facebook, use algorithms that favor video formats. However, even without the boost from these algorithms, evidence suggests that people are simply more likely to share and engage with video content than other kinds of posts. A video is 53x more likely to populate a Google search than a text article and 40x more likely to be shared on social media. This means that if you have a message you want to get out, video offers the best chances of being seen on major social media platforms.

STORIES ARE YOUR FRIENDS

video-marketing-capturingStories are videos or photos that play for approximately ten seconds on various social media platforms, notably Instagram, Snapchat, and Facebook. They disappear after 24 hours and can’t be liked or shared, but people are more likely to watch them than to scroll to a post. I can say I am more likely to watch a chain of Instagram stories than scroll through the feed. It’s a great way to get your brand seen and to message in a concise format.

SPONSORED VIDEO ADS

types-of-youtube-adsIn the last decade, competition for attention online has gotten tougher than ever. In 2017 alone, video content took up 74 percent of online traffic. Companies are competing just as much within their industries as without to get attention and boost their brands. For instance, paid ads can be a leg up on the competition. This puts in a boost on social media platforms to get your content at the top of the stack and in front of people’s eyeballs.

EDUCATION AND TUTORIALS

woman-makeup-tutorialA great way you can connect with your audience is by posting educational tutorials or tips relevant to your industry. This simultaneously shows off your expertise in a subject. Subsequently, also engaging viewers to learn more about you and your business. They are also easy to serialize, as there is never just one thing people need or want to learn about in your industry.

CALL TO ACTION

conan-subscribe-video-pageFailing to stick the ending is a common video marketing mistake. Your audience might be fully engaged in the content you put out. However, if you fail to use that to motivate them into taking the next step, it will be all for naught. A call to action gives your viewers a next-step once they’ve watched your video. It can be as simple as directing your audience to your website for more information, or the ever present “Like, Share, or Subscribe.”

 

Video marketing is an exciting and interactive way for you to reach an audience. It is more important and more cost-effective than ever to create video content for your brand. Do you want more information about video-marketing? Check out our website and tell us if we can use video to take your online marketing strategy to the next level.

ABOUT US

CATMEDIA is an award-winning Inc. 500 company based in Atlanta, Georgia. Founded in 1997, the company specializes in advertising, creative services, media production, program management, training, and human resource management. As a Women-Owned Small Business (WOSB), CATMEDIA provides world-class customer service and innovative solutions to government and commercial clients. Current CATMEDIA clients include Centers for Disease Control and Prevention (CDC), Federal Aviation Administration (FAA), and the Department of Veterans Affairs (VA).

Stay Connected with CATMEDIA:
For more information, please visit CATMEDIA

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