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Video Marketing: Capturing Attention and Keeping It

Video as a medium is one of the most efficient ways you can communicate to a mass audience and convey information. Within seconds, a viewer learns almost everything you want them to know about your brand, your goals, and your benefit to them. High-quality videos with engaging subjects and the right messaging can increase traffic to your website significantly. Content that both impresses and draws in your target audience. Below are five video marketing strategies that will capture your audience’s attention.

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HIGH VISIBILITY ON SOCIAL MEDIA

using-instagram-outsideMany social media platforms, notably Facebook, use algorithms that favor video formats. However, even without the boost from these algorithms, evidence suggests that people are simply more likely to share and engage with video content than other kinds of posts. A video is 53x more likely to populate a Google search than a text article and 40x more likely to be shared on social media. This means that if you have a message you want to get out, video offers the best chances of being seen on major social media platforms.

STORIES ARE YOUR FRIENDS

video-marketing-capturingStories are videos or photos that play for approximately ten seconds on various social media platforms, notably Instagram, Snapchat, and Facebook. They disappear after 24 hours and can’t be liked or shared, but people are more likely to watch them than to scroll to a post. I can say I am more likely to watch a chain of Instagram stories than scroll through the feed. It’s a great way to get your brand seen and to message in a concise format.

SPONSORED VIDEO ADS

types-of-youtube-adsIn the last decade, competition for attention online has gotten tougher than ever. In 2017 alone, video content took up 74 percent of online traffic. Companies are competing just as much within their industries as without to get attention and boost their brands. For instance, paid ads can be a leg up on the competition. This puts in a boost on social media platforms to get your content at the top of the stack and in front of people’s eyeballs.

EDUCATION AND TUTORIALS

woman-makeup-tutorialA great way you can connect with your audience is by posting educational tutorials or tips relevant to your industry. This simultaneously shows off your expertise in a subject. Subsequently, also engaging viewers to learn more about you and your business. They are also easy to serialize, as there is never just one thing people need or want to learn about in your industry.

CALL TO ACTION

conan-subscribe-video-pageFailing to stick the ending is a common video marketing mistake. Your audience might be fully engaged in the content you put out. However, if you fail to use that to motivate them into taking the next step, it will be all for naught. A call to action gives your viewers a next-step once they’ve watched your video. It can be as simple as directing your audience to your website for more information, or the ever present “Like, Share, or Subscribe.”

 

Video marketing is an exciting and interactive way for you to reach an audience. It is more important and more cost-effective than ever to create video content for your brand. Do you want more information about video-marketing? Check out our website and tell us if we can use video to take your online marketing strategy to the next level.

ABOUT US

CATMEDIA is an award-winning Inc. 500 company based in Atlanta, Georgia. Founded in 1997, the company specializes in advertising, creative services, media production, program management, training, and human resource management. As a Women-Owned Small Business (WOSB), CATMEDIA provides world-class customer service and innovative solutions to government and commercial clients. Current CATMEDIA clients include Centers for Disease Control and Prevention (CDC), Federal Aviation Administration (FAA), and the Department of Veterans Affairs (VA).

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CATMEDIA a Triple Winner at the 40th Anniversary of the Telly Awards!

CATMEDIA announced today it’s DeKalb County Fire Rescue Recruitment: Answer Your Calling video has had a triple win at the 40th Annual Telly Awards. The video’s been named Best Online Commercial in Craft Editing, General Public Interest/Awareness, and Craft Directing.

This will be the fifth Telly Award for CATMEDIA. The Telly Awards honors excellence in video and television across all screens. Judged by leaders from video platforms, television, streaming networks, production companies. Including Vice, Vimeo, Hearst Digital Media, BuzzFeed, and A&E Networks.

FROM THE TELLY AWARDS

“CATMEDIA is pushing the boundaries for video and creativity at the time when the industry is rapidly changing,” said Sabrina Dridje, Managing Director of the Telly Awards. “This award is a tribute to the talent and vision of its creators and a celebration of the diversity of work being made today for all screens.”

PULLING IT TOGETHER

“We’re so honored to receive recognition from the jury for our work on this project. The DeKalb County Fire Rescue Telly Award Winner Silver and Bronzeis an outstanding and diverse fire department, that really offers so many opportunities for growth and development to its firefighters. Therefore, we wanted to create a video that conveyed that message,” says Brittany Hester, Director/Producer.  Today’s winner’s announcement caps a year-long celebration of the 40th Anniversary of The Telly Awards. Throughout 2018-2019. The Telly Awards celebrated four decades of honoring the video and television industry. Whether through its inaugural international screening series or its online video interviews with industry experts.

This year also saw the continued expansion of new categories further to the awards’ recent initiative to rebuild the honors for the multi-screen era. Consequently, new categories included serialized Branded Content and expanded Social Video categories. Last year, The Telly Awards attracted more than 12,000 entries from top video content producers. This includes Condé Nast, Netflix, Refinery29, RadicalMedia, T Brand Studio, and Ogilvy & Mather.

Winner – DeKalb County Fire Rescue Recruitment: Answer Your Calling Video, has been named Best Online Commercial for – Craft Editing, General Public Interest/Awareness, and Craft Directing

Here is the full list of the 40th Annual Telly Awards winners.

ABOUT CATMEDIA

CATMEDIA is an award-winning Inc. 500 company based in Atlanta, Georgia. Founded in 1997, the company specializes in advertising, creative services, media production, program management, training, and human resource management. As a Women-Owned Small Business (WOSB), CATMEDIA provides world-class customer service and innovative solutions to government and commercial clients. Current CATMEDIA clients include Centers for Disease Control and Prevention (CDC), Federal Aviation Administration (FAA), Office of Personnel Management (OPM), and the Department of Veterans Affairs (VA).

Stay Connected with CATMEDIA:
For more information, please visit CATMEDIA
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