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CATMEDIA Announced as one of Atlanta’s Best and Brightest Companies to Work For in 2020

What is Best and Brightest Companies to Work For®?

Every year companies throughout Atlanta compete to be named one of “Atlanta’s Best and Brightest Companies to Work For®.” Only companies that distinguish themselves as having the most innovative and thoughtful human resources approach can be bestowed this honor. These select companies will be honored on Tuesday July 21st, 2020 on a digital platform that the honorees will log into.

The winning companies also compete for 13 elite awards, one granted for each category. Also, an overall winner that has excelled in all categories will be honored with a “Best of the Best Overall” award. The elite award winners will be revealed during the digital presentation. All companies, no matter their size, can be a Best and Brightest Company to Work For® resulting in Better Business, Richer Lives and Stronger Communities.

Winner selection

An independent research firm evaluates each company’s entry based on key measures in various categories. They include Compensation, Benefits and Employee Solutions; Employee Enrichment, Engagement and Retention; Employee Education and Development; Recruitment, Selection and Orientation; Employee Achievement and Recognition; Communication and Shared Vision; Diversity and Inclusion; Work-Life Balance; Community Initiatives; Strategic Company Performance and the Best of the Best Small Business, Medium Business and Large Business.

“Through the first half of 2020, the Best and Brightest Companies To Work For have demonstrated leadership and forward thinking as they pivoted their business and workforce through Covid-19. As the conversation and focus has shifted, our Best and Brightest winning companies have also been a voice for important actions regarding Race. It is in these unique times, the Best and Brightest Companies To Work For excel and share their knowledge with others” said Jennifer Kluge, President and CEO, Best and Brightest Programs

The annual symposium and awards program this year will be a digital event due to the COVID19 virus and will begin at 9:30 a.m. with Keynote Speaker, Steve Lowisz,- Qualigence International. The digital awards presentation is emceed by Abhi Golhar of Strategist, Author, Podcaster, and National Speaker. The awards presentation will adjourn at 11:00 a.m.

Atlanta’s Best and Brightest Companies to Work For® is sponsored by Baudville Brands, TMobile, uMap, Qualigence International, Quantum Radiology, NOW Health Group, and Corp!
Magazine,.

To participate in the digital conference, contact the NABR at 866-321-1822 or visit www.thebestandbrightest.com.

About CATMEDIA

CATMEDIA is an award-winning Inc. 500 company based in Atlanta, Georgia. Founded in 1997, the company specializes in advertising, creative services, media production, program management, training, and human resource management. As a Women Owned Small Business (WOSB), CATMEDIA provides world-class customer service and innovative solutions to government and commercial clients. Current CATMEDIA clients include Centers for Disease Control and Prevention (CDC), Federal Aviation Administration (FAA), Office of Personnel Management (OPM), and the Department of Veterans Affairs (VA).

Stay Connected with CATMEDIA:
For more information, please visit CATMEDIA

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Best and Brightest – more information

The Best and Brightest Companies to Work For® is a program that provides the business community with the opportunity to gain recognition, showcase their best practices and demonstrate why they are an ideal place for employees to work. This national program celebrates those companies that are making better business, creating richer lives and building a stronger community as a whole. It is presented annually in several markets including Boston, Chicago, Dallas, Detroit, Houston, Milwaukee, San Diego, San Francisco Bay Area, West Michigan and Nationally. Nominations are now being accepted. Visit www.thebestandbrightest.com to obtain an application.

Best and Brightest Companies to Work For
(888) 277-6464 * www.thebestandbrightest.com

Product Packaging: Our 5 Ways To Help You Stand Out

When it comes to developing product packaging, two thoughts that come to mind are: meeting the needs of the consumer, as well as capturing their attention in a sea of competition. Packaging presents an opportunity; messaging ends up straight in the consumer’s hand, and often their home. As a result, it becomes a constant reminder of that product or brand. Below are some tips and questions to ask yourself when producing a great package.

COMMUNICATING with your Product Packaging

Packages perform as vehicles for direct communication between brands and consumers, and should answer questions such as:

  • What is the product?
  • Are there benefits of using the product?
  • How is this product unique?
apple-product-packaging

An array of Apple products and electronics

Packaging is often considered the last advertisement a potential buyer will see before making a purchase. Use graphic design to speak to how the customer should feel with color, typography, texture, and messaging. Consider the design of an Apple package. Each component is arranged with care, making smart use of the space inside. The clean white boxes ensure the focus is on the product itself. Written messaging gets out of the way and product photos dominate the front of the packages. The tech is the star here. Each part of the inner package is considered; from the way cords are wrapped to the origami-esque components that hold instruction manuals. Each choice speaks to how Apple wants their product to be received by the customer: important, good quality, smart, and well designed.

Good design lives at the intersection of creativity and functionality. Imagine a consumer carrying the product out of the store:

  • How will the customer carry and purchase the product?
  • How does your product fit into their life?
dose-juice-product-packaging

Woman holding a bottle of juice

THINKING ABOUT THE CONSUMER

Therefore, product packaging that can be carried, stored, and reused, functions to remind the customer of your brand and its value in everyday life. Quality components make lasting impressions, especially if a branded component of the package becomes part of their experience with the product itself.

How does the packaging feel in the hand? Weightiness, often psychologically, communicates higher quality. Choose a material that is pleasant to touch. It encourages customers to hold it longer. The longer they hold it, the greater the feeling of psychological ownership. This can help motivate the customer to purchase an item.

 

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COMPETITION

grocery-store-isles

Grocery store isles full of various products

What do the competitor’s products look like? Does your product stand out without alienating the consumer? If multiple competitors are already using flashy colors and graphics, a product may actually stand out with a neutral palette and minimal design elements. For that reason, it’s helpful to take visual stock at real stores to determine your competitors’ aggregated color stories and how your product will fit into that landscape. Is there a story missing from the spread? Does your product fill that gap? Be sure to tell your audience why you’re using thoughtful product packaging design.

VALUES

boxed-water-product-packaging

Boxed Water is Better product

Packaging advertises a brand’s values. Audiences seek alignment with brands they purchase from. The ever-rising popularity of green products (which often purport sustainable practices, using recyclable/recycled materials, or using natural ingredients) is a reflection of this desire for shared values. It is also common to advertise other ethical choices such as:

  • Workers’ conditions
  • Whether you test on animals
  • Political stances

These values can be advertised directly on the box to make you stand out from the crowd. While even if your stance may be an unpopular one, an honest advertisement will keep loyal consumers. Consumers desire transparency and are alienated by inauthenticity.

LOCATION

woman-shopping-at-makeup-counterWhich stores will you sell the product in? Do those locations speak to the values that the brand purports? If you advertise sustainable, ethically-sourced products, selling products in a large discount department store might create dissonance with the target audience.

Also, you should consider the product’s location in the store itself, potentially using:

  • Point of purchase displays – These provide more physical space to convey messaging to the customer, as well as helping your product to stand out significantly (as it will no longer be on the shelves next to the rest of the products). Point of purchase displays can also encourage impulse buys when strategically placed.
  • Endcaps are another great way to boost visibility. They provide a platform for you to advertise items together that may not normally be near each other. Paired products present a convenience to the buyer. They might not bother to find alternatives. A good example of this is selling office supplies together that share an aesthetic theme.

EXPERIENCE

Bottles-sunglasses-product-packagingProduct packaging is an extension of your brand experience. Opening a product can replicate the joy and curiosity felt upon opening a Christmas present. There are many social media avenues where people share their unboxing experiences on camera, such as Instagram and YouTube. These present an opportunity for your product to gain organic engagement and generate sales. In this instance, the wrapper is sometimes more important than what’s inside. An especially well-designed or unusual unboxing experience will encourage people to share their experience with others. It can be a great choice to develop an eccentric package if you seek to tap into audiences in this avenue.

CONCLUSION

As with most designs, the foundation of your choices should rest on their authenticity to your brand identity and messaging. Above all, be sure to tell the consumer specifically what value your product offers to their lives before they even open the box.

Can our agency help you take your product from just another one lost in the crowd, to one that stands out amongst the rest?

ABOUT US

CATMEDIA is an award-winning Inc. 500 company based in Atlanta, Georgia. Founded in 1997, the company specializes in advertising, creative services, media production, program management, training, and human resource management. As a Women-Owned Small Business (WOSB), CATMEDIA provides world-class customer service and innovative solutions to government and commercial clients. Current CATMEDIA clients include Centers for Disease Control and Prevention (CDC), Federal Aviation Administration (FAA), Office of Personnel Management (OPM), and the Department of Veterans Affairs (VA).

Stay Connected with CATMEDIA:
For more information, please visit CATMEDIA

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