Video Production | The 3 Stages

Video is an excellent platform to reach a large audience. It is imperative that organizations begin creating and incorporating video as part of a comprehensive content strategy. The statistics tell their story.


Most noteworthy, YouTube has more than 1 billion unique visitors monthly. With over 100 hours of video content being uploaded every minute.

So, how do you get in on the action?

Using the services of an experienced video production company will greatly affect the end product, the results of which hit goals that deliver a real Return On Investment (ROI).

guy-working-on-video-cameraProfessional video production companies certainly have the skills, equipment, and creative direction needed to produce a video with a clear message that your intended audience can understand. Therefore, it can determine the most efficient and cost-effective ways to pull it all together through best practices in pre-production, production, post-production, and delivery.


A good video production company can “see” the script as a finished program. The script can include narration, dialogue, and visual and audio descriptions that tell the production crew what elements need to be captured. While during script development, the client should perform reviews and provide comments. Also, provide approvals on everything from the narrative, to the title, and graphical elements such as fonts.

Whether you are producing a 30-second promo, a training series, or a 90-minute documentary, the stages of video production are probably the same. Therefore, the video production process is broken into three simple stages:

  • Pre-production
  • Production
  • Post-production

Even more, it is important to build in checkpoints and milestones along the way for the reason that there are a lot of moving parts within each stage.


people-in-creative-meetingFirst, pre-production begins the moment script development starts. It involves everything that happens before shooting begins: project kickoff, research, script writing, and story boarding, casting, hiring crews, scouting and locking locations, scheduling post-production, and more. Anything and everything about a video production’s logistics are coordinated from scratch based on the script. Hence everything must be in place before the principle photography begins.

So, in the case of industry or commercial media, pre-production can include:

  • Project kickoff
  • Production schedule
  • Script development
  • Storyboards
  • Graphics concepts
  • Location scouting
  • Prop and wardrobe identification and preparation
  • Post-production preparation


guy-shooting-on-a-video-cameraProduction is when all the planning during script development and pre-production comes together. “Action!” is called, and that is when the cameras roll and the fun begins. A professional video production crew has an eye for detail. They should be meticulous about lighting, have a penchant for capturing great sound bites during interviews, directing talent, and capturing relevant and beautiful B-roll. Likewise, our animators and graphic artists work magic – creating the best animations and graphics to represent your brand.


editing-video-on-a-laptopFinally, Post-Production. In other words, the final stage of production. This is when the production team digs into the recorded video and audio footage and assembles it in accordance with the script. Collectively, graphics, music, sound effects, visual effects, color correction, audio sweetening, and sound design pull together the final piece.

Ultimately, producing high-quality professional video takes an experienced team, solid pre-production strategies, and project management skills, a tried-and-tested production process, and a quality assurance system. As a result, these combined efforts will produce a video that matches your brand, meets your objectives and above all, exceeds your expectations.

Interested in exploring video marketing? We are a full-service video production agency that can assist you in your production needs! Give us a call today!


CATMEDIA is an award-winning Inc. 500 company based in Atlanta, Georgia. Founded in 1997, the company specializes in advertising, creative services, media production, program management, training, and human resource management. As a Women Owned Small Business (WOSB), CATMEDIA provides world-class customer service and innovative solutions to government and commercial clients. Current CATMEDIA clients include Centers for Disease Control and Prevention (CDC), Federal Aviation Administration (FAA), Office of Personnel Management (OPM), and the Department of Veterans Affairs (VA).

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