A Marketers Guide on Using Instagram Stories

Social media has made its way into nearly every industry and innovative companies are taking full advantage of its popularity and reach. Instagram, in particular, has taken the world by storm with 1 billion monthly active users, and over 500 million of them using the platform every day. For marketers, this is a dream come true. With easy accessibility, cost efficiency, and a wide scope of audiences, Instagram is a fun and effective way to connect with consumers. Here we’ll demonstrate how the use of Instagram Stories can take your marketing a step further, beyond a company feed, to make it much more impactful. Highlighting how other companies are doing it right and you can too.

The traditional use of a business Instagram account involves creating a profile and sharing well thought out, edited photos to populate your feed. This is an excellent format for providing audiences a more permanent sense of your brand’s personality and aesthetic. Many popular brand’s accounts share content following a specific theme or storyline their audiences can easily identify them with. This of course is an incredibly useful tactic, and a necessary component to successful Instagram marketing. However, with Instagram Stories you have the opportunity to express your brand and product offerings in less “manufactured” and more engaging fashion. Industry experts in fact believe there is potential for 2-3 times more engagement on stories versus regular posts. Below are a few examples of our favorite features at use.

BEHIND THE SCENES

behind-the-scenes-brand-engagment-CATMEDIAAGENCYConsumers today are all about brand engagement. They want to know your brand beyond the surface level and feel assured that you too, recognize them as more than just a dollar sign. Instagram Stories are the perfect answer to this demand as they allow brands to show their personality in a more fun and relatable way. Simple snapshots of office happenings, lunch dates, company events or just your employees work stations are easy yet effective ways to humanize your brand and show off your culture.

Tarte Cosmetics is a great example of this strategy. They will post stories if it’s a new photo shoot locale or company bonding trip. Wherever the Tarte team travels their followers come with them. Lululemon is another popular account that shares how their employees live out the brands healthy image by sharing a glimpse of their workout or prepping a healthy lunch. Unlike a traditional Instagram post, these quick shares just require a relatively interesting moment and some creativity. The more natural and unplanned the story appears the more relatable your brand appears.

Paris-Eifel-Tower-instagram-stories-CATMEDIAAGENCY
It’s safe to assume your account’s followers are interested in your brand’s offerings. Recognizing their loyalty and sharing unique content via Instagram stories can give your fans a sense of inclusion. New product launches, collaborations, or other exclusive announcements are perfect for sneak peeking on Instagram Stories.

sneak-peaks-united-airlines-instagram-stories-catmediaagency

United Airlines teased followers of a new lounge before it’s opening at the Newark, N.J. airport. Initially posting a photo to their Instagram feed, they directed followers to their story for a preview into the lounge offerings. This is a great way to build engagement with your followers and attract additional fans to some exclusive content.

INSIDER TIPS

Balancing the line between authoritative and relatable is the key to building trust in your brand. Appealing to your followers with your professional insight through Instagram Stories is a great way to show off your products and how to properly use them without the “ho-hum” stigma of a traditional how-to video.

instagram-stories-tips-ask-a-pilot-catmediaagency

Healthcare brands for example can share video snippets of each step of a medical procedure utilizing their instruments. Labeling each one with a short descriptor link to featured tools. This gives healthcare professionals an interesting view of your offerings, and potential patients an inside look at what to expect from a product, depending on your content. This utilization of your Instagram Stories demonstrates your expertise and gives viewers a channel to engage you with questions.

ENGAGE VIEWERS

instagram-stories-engage-viewers-present-a-question-CATMEDIAAGENCYOne of Instagram’s many features includes polls for your story viewers. Presenting a question, whether it be opinions on product related topics, trending events, or something else, can be a quick and easy way to track engagement. This gives you an interesting look into your viewers’ engagement with your brand as well as the viewers a look at how the results on your story pan out. Polls can be an especially fun and inclusive way to decide brand relevant decisions. Including your fans in a major decision such as where to host your next event or what color to feature for a new product, gives youa better idea of what your customers want and them a sense of pride in a brand they support.

The most important trick to adding Instagram Stories to your marketing strategy is to have fun with it! Your followers are interested in the authentic side of your brand and that means creative, spontaneous, and honest shares. We recommend you explore the many features Instagram Stories have to offer, and watch your customer engagement grow!

Is your organization in need of social media management or competitive analysis? CATMEDIA is able to see what your competition is doing on social and give you assistance to help you step up your game. Give us a call today!

ABOUT CATMEDIA:

CATMEDIA is an award-winning Inc. 500 company based in Atlanta, Georgia. Founded in 1997, the company specializes in advertising, creative services, media production, program management, training, and human resource management. As a Women Owned Small Business (WOSB), CATMEDIA provides world-class customer service and innovative solutions to government and commercial clients. Current CATMEDIA clients include Centers for Disease Control and Prevention (CDC), Federal Aviation Administration (FAA), Office of Personnel Management (OPM), and the Department of Veterans Affairs (VA).

Stay Connected with CATMEDIA:
For more information, please visit CATMEDIA.com
Like us on Facebook 
Follow us on Twitter
Follow us on Instagram
Follow us on LinkedIn

Forget the 4 P’S! What are the 4 C’S of Marketing?

As marketers, we’re all taught about the four pillars of business marketing. The 4 P’s- Product, Price, Place, and Promotion are ingrained in our memory from day one of our education in the marketing world. However, these four categories can be easily aligned with four other, more realistic pillars of marketing: the 4 C’s.

The 4 C’s of marketing, which consist of Consumer wants and needs, Cost, Convenience, and Communication, are arguably much more valuable to the marketing mix than the 4 P’s. The 4 C’s of marketing focus not only on marketing and selling a product but also on communication with the target audience from the beginning of the process to the very end.

The 4 P’s focus on a seller-oriented marketing strategy, which can be extremely effective for sales. However, the 4 C’s offer a more consumer-based perspective on the marketing strategy.

To further explain the importance of the 4 C’s, I’ll break them down piece by piece for you.

1. Customer Wants and Needs

The first C in this marketing mix is the customer’s wants and needs. Instead of focusing on the product itself, the first C focuses on filling a void in the customer’s life.

man staring at concept wallThis marketing strategy is important for businesses that are interested in seeking an understanding of their customers. Once you understand your customer, it becomes much easier to create a product that will be of benefit to them. The customer makes the purchase decision and is, therefore, the most valuable resource in any marketing strategy.

2. Cost

teen girl holding a credit card looking at a laptopThe Second C in this marketing mix is cost. Don’t confuse the cost of your product with its price. Price is only a small segment of the overall cost of buying a product to a customer. It is important to determine of overall cost – not price – of your product to the customer. Cost not only includes price of the item, but also may include things such as the time it takes for the customer to get to your location in order to buy your product, or the cost of gas that it takes to get them there. Cost can also include the product’s benefit, or lack-there-of, to the customer.

3. Convenience

The Third C within this marketing mix is convenience. Convenience is often compared to “place” in the 4P’s marketing strategy. However, these two are very different. Place simply refers to where the product will be sold. Convenience is a much more customer-oriented approach to this marketing strategy.

2 adults looking at cellphonesOnce you have analyzed your customer’s habits, you should be able to know whether they shop online or in stores as well as what they are willing to do to buy your product. The overall cost of the product will determine in part its convenience to your target audience. The goal is to make the product cost effective and simple enough for the customer to attain the product without having to jump through hoops.

 4. Communication

woman speaking in a meetingThe fourth and final C in this marketing mix is communication. Communication is always key to business marketing; without it, the 4 C’s would not be effective. Communication is often compared to the fourth P, promotion; however, it is very different.

Promotion of a product is used to sway customers in order to get them to buy a product. Promotion can often be manipulative and ineffective. However, communication is (again) a customer-oriented approach to the task of selling products. Communication requires interaction between the buyer and seller. This marketing strategy can very easily be implemented through the use of social media.

hand holding iphoneMarketing a product on your social media sites, or even including links to your social media profiles can be very beneficial to your customers. This allows them to interact with your brand on a personal level and will eventually lead to greater brand loyalty among your customers.

The 4 C’s of marketing can be highly beneficial to any marketing strategy. This strategy forces marketers to really understand their audience before they even being to develop a product. This strategy requires communication throughout the entire process, from start to finish, and begins with understanding what the customer wants and needs out of your product.

When utilizing the 4 C’s, just remember to always think of your customer first, and communicate with them along the way.

Do you prefer the 4 P’s or the 4 C’s of marketing? Tell us in the comments below!

CATMEDIA is an award-winning Inc. 500 company based in Atlanta, Georgia. Founded in 1997, the company specializes in advertising, creative services, media production, program management, training, and human resource management. As a Women Owned Small Business (WOSB), CATMEDIA provides world-class customer service and innovative solutions to government and commercial clients. Current CATMEDIA clients include Centers for Disease Control and Prevention (CDC), Federal Aviation Administration (FAA), Office of Personnel Management (OPM), and the Department of Veterans Affairs (VA).

Stay Connected with CATMEDIA:
For more information, please visit CATMEDIA.com
Like us on Facebook 
Follow us on Twitter
Follow us on Instagram
Follow us on LinkedIn

Filming the Flames: Our Experience Shooting the DeKalb County Fire Rescue Recruitment Video

When creating a moving experience, especially one that inspires and encourages you to serve a greater purpose, it all comes down to telling a great story through authentic and captivating content. However, capturing powerful images and stories is no easy task. The process requires knowing deeply who your audience is, what would shift the way they think or feel, and how to create empathy through the story you tell.

CATMEDIA created a branded recruitment video for DeKalb County Fire Rescue to inspire young individuals to join the department and increase the number of applicants for the 2019-year, and consequently as a result grew their social media presence and number of applicants exponentially. Click here to watch the 1 minute version!

Dekalb-fire-rescue-CATMEDIA

DeKalb County Fire Rescue (DCFR) is one of the largest fire departments in the state of Georgia and in the country. Each year the department accepts applications for recruitment from December 30 to January 13.

They sought to have a branded recruitment video that would:

  • Maintain its use and value for years
  • Target a younger, technology savvy audience
  • Displayed the growing diversity of their department
  • Show the opportunity for growth within the fire service
  • Express the fulfillment of working as a fire fighter

SCRIPTING

We worked closely with the department’s leaders to identify what unique core elements of the department were most important to invoke a “call to service” within their target audience.

“Visual storytelling isn’t something people need to be sold on. We all know it is the most efficient way to catch attention, deliver a message, and build a connection.” – William Warren, Writer

We presented 3 treatments for them to choose from, which included tagline options, shot descriptions, production elements, and aesthetic examples for each one.

catmedia-dekalb-fire-rescue

CONCEPT

“ANSWER YOUR CALLING”

We posed the question, “What kind of person does it take to become a hero?” This concept focused on the characteristics of a person who has what it takes to become a firefighter so that a viewer can watch it and be able to see him or herself in that position.

Cinematic and action packed, this concept aimed to draw in the audience by focusing on the intensity, excitement, and passion of working as a firefighter.

Dekalb-firefighter-fights-fire-CATMEDIA

PRODUCTION

Our contract called for ad-hoc Video Production services. CATMEDIA made recommendations for targeted video messaging. Once the client approved the final script, CATMEDIA coordinated closely with DCFR to with precreating a production calendar, developing a shot list, scouting locations and coordinating with real firefighters to be interviewed on camera along with the departments’ specialty teams that would conduct live action demonstrations for us to capture.

“Anything and everything about a video production’s logistics are coordinated from scratch based on the script, and everything must be in place before the principle photography begins.” – Amy Ferzoco, Production Manager

We had one day to shoot the entirety of the video, and ultimately only chose 2 locations to eliminate travel time between. We conducted interviews with a diverse group of fire fighters, captains, and chiefs. We showed the diversity of this department to include women in leadership roles.

Zina-Gresham-Dekalb-Fire-Resuce-CATMEDIA

Our production crew was kept small and only consisted of the Producer, Cinematographer, and a Camera Assistant in order to move quickly throughout the day. The department allowed us to shoot a LIVE burn at their training academy, where they had 15-20 active fire fighters volunteer to demonstrate distinguishing a house fire. The department also arranged for several of their special op teams to demonstrate unique sides of the fire department that most people don’t know about.

Dekalb-Fire-rescue-speaking-by-firetruck-CATMEDIA

DELIVERABLES

CATMEDIA delivered two versions of the video, a 5-minute version and a 1-minute version. It was shot with 4-K Footage to achieve the “cinematic” aesthetic the client wanted. Interview sections high-lighted the driving points of the video from a relatable perspective, one where the viewer could see through the eyes of a fire fighter.

The videos were branded, taking inspiration DCFR colors and the DCFR logo with custom graphics, including lower thirds, tagline graphics, and a wallpaper graphic.

Integrity-dekalb-fire-rescue-CATMEDIA

Dekalb-fire-rescue-logo-recruitment-CTAMEDIA

OUTCOME

5-MINUTE VIDEO

  • In 2 days DCFR Facebook page increased by 500 followers
  • Surpass their goal of reaching 6,000 followers by the end of 2018
  • YouTube – 7,820 views
  • Facebook Post – 42,000 views / 227 shares / 125 likes / 29 comments

1-MINUTE VIDEO

  • Received 9,000 views within the first 2 months
  • Facebook Post – 9,200 views / 122 shares / 74 likes / 5 comments

Largest application turnout in the past 3 years for the department, receiving 779 new applications within two weeks.

FACEBOOK FOLLOWERS:

Jan. 2018 (3,200) to Jan. 2019 (7,205)

Goal was to meet 6,000 by the end of 2018

Ultimately we were able to accomplish the client’s goals to increase number of applications, create a video that can be used for years to come, and subsequently help them reach their social media growth goals they had set for the 2018-year.

Video marketing is an exciting and interactive way for you to reach an audience, and thanks to the digital-technology boom of the last 20 years; it is more important and more cost-effective than ever to create video content for your brand. Do you want more information about video-marketing? Check out our website and tell us if we can use video to take your online marketing strategy to the next level!

CATMEDIA is an award-winning Inc. 500 company based in Atlanta, Georgia. Founded in 1997, the company specializes in advertising, creative services, media production, program management, training, and human resource management. As a Women Owned Small Business (WOSB), CATMEDIA provides world-class customer service and innovative solutions to government and commercial clients. Current CATMEDIA clients include Centers for Disease Control and Prevention (CDC), Federal Aviation Administration (FAA), Office of Personnel Management (OPM), and the Department of Veterans Affairs (VA).

Stay Connected with CATMEDIA:
For more information, please visit CATMEDIA.com
Like us on Facebook 
Follow us on Twitter
Follow us on Instagram
Follow us on LinkedIn

Creativity: It’s Important to Your Business

What do you think of when you think about creativity? Many people think that creativity only lies within the paintbrush of an artist or in the sculpture of an architect, but perhaps creativity can appear in more places than just a studio. In reality, creativity is not detained within one sector, and that’s the beauty of it.

So, what is creativity you might ask? Well, according to Gestalt psychologists, creativity is defined as something that generates a new idea, insight, or solution through imagination rather than through logic or reason. So, what happens when you implement creativity in your business? Creative thinking often takes a different approach to problem-solving, and when that kind of approach is taken in a business atmosphere, the outcome can be both rewarding and pleasantly surprising.

Creativity and Innovation in Business 

creative hands griping paperHave you ever heard of a business that had great success without any creative or innovative ideas? The chances that you have are slim to none because creativity is the driving force behind most businesses’ success. Creativity and innovation are often the reason that businesses flourish in today’s world—setting the bar higher for the next ‘big’ idea. Creative thinking leads to the implementation of innovative ideas in the workplace.

Importance of Creativity in Business

two colleagues having a meetingCreative business ideas set companies apart from one another. Without creativity and innovation, every company would follow the same patterns in marketing/promotion, technique, or even the goods and services they may be selling. Creativity is crucial for businesses today, especially when the market is dependent on innovative, breaking technology. The collaboration of creative minds has the ability to push creative business ideas into reality. Once your business brain is able to think outside the box, the possibilities are endless. Now that we’ve established how important creativity is to business success, it is only fair that employees have the opportunity to channel their inner creative mind.

Importance of Creative People in Companies

ight-bulb-on-green-backgroundThere are a lot of people who believe that they aren’t the ‘creative type.’ These are probably the same people that believe creativity only comes from an artistic perspective, but the truth is, everyone is able to channel creative thinking when put in the right environment. Yes, some people are a little more creative than others, but either way, creative people are extremely important to have in your company. Employing creative people to join your team allows for a more imaginative approach to business problems. Creative thinking can ultimately set your business apart from all of the others, making consumers want to have your product and service over others.

What if you were to channel the whole team’s creativity? Yes, in many cases there is only a small part of the company with the responsibilities of creative work, but your business could prosper much more if you had your entire team involved with creative brainstorming. 

What You Can Do to Implement Creativity in the Workplace

Implementing creativity in the workplace can be a challenging task, especially when you have a diverse group of employee skillsets. Here are some ways to get your employees engaged in more creative thinking and ideas.

    1. Intellectually challenge your employees. Match your employees with problem solving experiences that will help them think and approach situations creatively. Give the employee a certain problem or task and have them solve it in numerous ways. It is important that your employees are challenged a little bit every day. Too little of a challenge will cause boredom, but too much will cause stress. It is important to find a healthy balance.

lilian-cordova-focusing-camera

    1. Freedom of expression. Employees are most creative when they can choose which work methods they would like to use. If a method or line of work seems to be too difficult, it can suppress creativity. This negative byproduct can be avoided if you allow employees to approach tasks differently. It is also very important that employees take breaks from certain projects, assignments, or problem solving. When a break is taken, the mind can regroup, and creativity can strike up again.
    2. Create diverse work groups. Diversity allows creative minds to collaborate and solve problems. When in a group, employees can listen to different approaches and build their opinions and thinking process off of one another. Have you ever been in a meeting where different thought processes were being expressed, and a great idea popped in your mind after someone voiced a similar approach? Working in diverse groups can help your employees further reach their creative capacity.
    3. Most of a person’s creativity evolves from being in a ‘safe’ place. When an employee feels safe in their environment, they will most likely voice more of their creative business ideas. In order for an employee to feel safe, they must have encouragement from their managers and fellow coworkers. Let your employees know that their work is being noticed. This helps employees know that they can think freely and creatively without judgment. This is not to say that you can’t let an employee know when they aren’t doing their best. That’s when corrective criticism can come into play, which can be turned in to an encouraging conversation.

man-putting-pictures-on-wall

  1. Organizational support. This goes along with encouragement. Your entire team should praise creativity and allow others to feel as if they can discuss their ideas openly to multiple people in the office. You may not agree with some ideas, but never make a person feel as though it was a bad idea. Shutting down a person’s creative ideas can hinder confidence and future creative thinking.

Allowing your employees to utilize their creative thinking throughout the workday can enhance self-confidence and motivation. When your employees are motivated, they’re willing to work harder to help make the business a success.

Advantages of Creativity in the Workplace

design team having a meetingIt’s clear to see that accepting creativity and innovation into the workplace can be advantageous for everyone. By implementing creativity, you open the door for employees from all different departments to come together as a team, increasing engagement and interaction in the workplace. When employees are able to work as a cohesive team, the staff morale goes up, making the environment more fun, happy, and laid back. Who wouldn’t want to work for a company with a work environment like that? This will attract more employees and retain quality workers. Creativity will always make your employees want to learn more by seeking multiple options, ideas, and solutions for the business. Your business can’t lose with creativity on its side.

CATMEDIA Knows the Importance of Creativity

Here at CATMEDIA, we know the importance of creativity in the workplace and put our creative minds to work every day. Without creativity and innovation, we would not be able to meet our client’s needs properly. Want to know more about our creative services? Visit our website! 

References 

[1] https://hovgaards.com/2011/04/06/what-is-creativity-and-why-is-it-important-for-businesses/CATMEDIA is an award-winning Inc. 500 company based in Atlanta, Georgia. Founded in 1997, the company specializes in advertising, creative services, media production, program management, training, and human resource management. As a Women Owned Small Business (WOSB), CATMEDIA provides world-class customer service and innovative solutions to government and commercial clients. Current CATMEDIA clients include Centers for Disease Control and Prevention (CDC), Federal Aviation Administration (FAA), Office of Personnel Management (OPM), and the Department of Veterans Affairs (VA).

Stay Connected with CATMEDIA:
For more information, please visit CATMEDIA.com
Like us on Facebook 
Follow us on Twitter
Follow us on Instagram
Follow us on LinkedIn

Graphic Artist VS. Graphic Designer

OFF THE BAT
You may be thinking, “Can there really be an entire blog devoted to the differences between a graphic artist and graphic designer?”

You may not realize there is any difference, but there is. The purpose of this blog is to help explain what they are.

As a designer who has worked as both a graphic artist and a graphic designer, I understand the confusion. After all, graphic artists and graphic designers do have the following things in common:

  • Both rely on visuals to execute their work
  • Both work in digital and print formats
  • And, of course, both start with the word “graphic.”

The roles of graphic artist and graphic designer actually have different objectives. Based on my experience and knowledge, I will break down the differences.

GRAPHIC ARTIST

The sole intent of a graphic artist is to create visuals that facilitate an idea or story. Sometimes there is no logic to the creation of the designs, and in other instances, the visuals are the platform for an entire story.

There is no limit to the kind or amount of mediums a graphic artist can use.

Graphic-artist-Taylor-SwiftThe design principles are not strict, but that doesn’t mean they should be disregarded. (For a refresher on the basic design elements and principles reference my blog, (“Construct, Compose, Create; A Basic Guide to Graphic Design”.) The graphic artist can bend or break some of the design rules, but only if it fits the composition or story being told.

To better understand what a graphic artist might do, it may help to identifygraphic-artist-cartoon-comic the kinds of work they produce. Some examples of what would be found in a graphic artist’s portfolio might include:

  • Cartoons
  • Illustrations
  • Graphic Novels
  • Comic Books
  • Movie Illustrations

The common denominator between all of these pieces is that they are more artistically inclined. A graphic artist’s work can cover a wide range of subject matters, from inanimate objects to human beings, and everything in between.

Each piece does not follow a uniform set of rules. The styling is limited to that particular piece of artwork. If the graphic artist’s intent is to tell a story, the visuals come first and the story second. Depending on the story, visuals might be influenced by dynamic action, dialogue, or stylizing within the composition.

Here’s an interpretation of how a graphic artist could be shown through humanistic qualities:

graphic-artist-image-of-a-girl

The main objective of a graphic artist is to entertain the viewer. The appearance of the subject may or may not have a correlation to a story. The main focus is the art, which reflects in their styling. The subject matter tends to be more natural and artistic. For this particular example, the subject matter is a human with natural and utilitarian elements. The hair stylizing is natural, and the clothing is purely for its utility. There is no other underlying message.

Graphic artists’ work can be seen in a print or digital format. It depends on the purpose of the design. Their work can be created by hand or on a computer, and the artwork they produce is developed so that it can work in both print and digital format.

graphic-artist-image-Roaring-Rails-film-poster graphic-artist-image-Katzenjammer_Kids graphic-artist-image-Frida-Kahlo

GRAPHIC DESIGNER

The graphic designer’s main intention is to get the viewer to interact with the content within the design. With interactivity, the viewer can read, scroll, or click through the content being displayed. In the world of graphic design, content is king, and the purpose of the design is to help optimize concise information while providing a visual platform.
hand on white paper
To better understand what a graphic designer might do, you should be able to identify the kinds of work they produce. Some examples of what would be found in a graphic designer’s portfolio might include:

  • Infographic
  • Marketing Collateral
  • Print Design
  • Digital Design
  • Web Design
  • Instructional Design
  • Presentation Design
  • Logo Design

The common denominator for all of these pieces is that they serve as platforms for content that can be used in various forms of media. A prime example of graphic design is marketing collateral for a company. The company will want a consistent design throughout all of their marketing materials (i.e., brochures, flyers, business cards, advertisements, websites, etc.) across all mediums.

Here’s an interpretation of how a graphic designer could be shown through humanistic qualities:

graphic-designer-image-of-a-girl

The main objective of a graphic designer is to deliver the content in an eye-catching manner. The composition and how the design interacts with it is dependent on the content being displayed. This is reflected in the design of the graphic displayed above. The shirt has a graphic element, but with complementary colors: blue and yellow. The shirt also has a design, but it is balanced because of its symmetrical composition. Color and balance are two elements of design.

Remember graphic design relies on the composition of the content, and the graphic design elements and principles are essential in laying out a composition. Presently, most design is created digitally, but graphic design can also be produced for a print and digital format.

graphic-designer-of applegraphic-designer-image-of-a-book-of-a graphic-designer-image-of-paint-swatches

CONCLUSIONS

Graphic designers must follow strict guidelines due to the parameters of the content and medium (i.e., brochure, website, poster, etc.), but graphic artists have more relaxed guidelines due to the unlimited possibilities for ideas and stories.

For graphic designers, content is of the utmost importance, so it must be taken through the process of laying out the composition. The designer cannot create visuals without understanding the content it will facilitate.

For graphic artists, if there is no story involved, the visual possibilities are endless, and if the design is dependent on an abstract thought, it is almost impossible to set guidelines.

The main difference between a graphic designer or graphic artist is the importance of the imagery within the work. A graphic designer’s main intention is to facilitate content, and a graphic artist’s main intention is to facilitate an idea or story. They both involve visuals and can be in various forms of media, and both are essential because they facilitate different needs in the visual realm.

About CATMEDIA

CATMEDIA is an award-winning Inc. 500 company based in Atlanta, Georgia. Founded in 1997, the company specializes in advertising, creative services, media production, program management, training, and human resource management. As a Women Owned Small Business (WOSB), CATMEDIA provides world-class customer service and innovative solutions to government and commercial clients. Current CATMEDIA clients include Centers for Disease Control and Prevention (CDC), Federal Aviation Administration (FAA), Office of Personnel Management (OPM), and the Department of Veterans Affairs (VA).

Stay Connected with CATMEDIA:
For more information, please visit CATMEDIA.com
Like us on Facebook 
Follow us on Twitter
Follow us on Instagram
Follow us on LinkedIn

B2C, B2B, and B2G and Their Differences

Business to consumer (B2C), business to business (B2B), and business to government (B2G) are three common types of marketing strategies. As a marketing agency CATMEDIA helps clients with all three types of marketing strategies. Although general marketing concepts apply to all marketing strategies, there are important differences. In the next few paragraphs, I will answer a frequently asked question regarding key similarities and differences between B2C, B2B, and B2G marketing.

B2C MARKETING

B2C-image-of-woman-shoppingB2C, or business-to-consumer marketing, takes place when a business—such as a grocery, storefront retail store, an online consumer legal services, or an online medical information organization—markets their products or services to the public. A similarity between B2C, B2B, and B2G is that as marketers we are always developing communications directed to people. A key difference is the focus on the particular role of the person. B2C marketers are marketing to the consumer, as contrasted with B2B marketers marketing to the business decision maker or influencer, and B2G marketers marketing to the government contracting officer or representative, or government program manager.

Consumers typically make smaller purchases compared to those made by businesses or government entities, and these purchases typically take less time for a final purchase decision than business or government purchases. The purchase decision is also typically less complex than the process of selling and marketing to businesses or government. The lower complexity is due to fewer people being involved in the purchase decision–perhaps only one or two consumers deciding whether or not to purchase one or more items. Through advertising, direct and Internet selling and marketing, and things like discounts, coupons and loyalty programs, B2C marketers work to convince customers and prospective customers to purchase their products and services.

B2C marketers sell to individuals within huge populations. Of course, not every product is going to appeal to every consumer in one population. Therefore, B2C marketers use tools to segment their market into multiple target markets. B2C marketers conduct marketing research to better understand consumers of certain age groups, gender, income, place of residence, and other demographic and psychographic categories regarding their needs and buying behaviors. By understanding key target populations, B2C marketers learn how to sell products and services more effectively to consumers.

A key component of B2C marketing, which is equally important in B2B and B2G marketing, is that of building and nurturing a brand. If a brand has a good reputation, consumers, businesses, and government agencies are more likely to purchase that brand. Logos, packaging, and other brand components help create an affinity between the brand and a target segment of consumers, businesses, or government entities, which encourages the selection of the product over a competitor’s option.

B2B MARKETING

B2B marketing takes place when a business sells its products and services to other businesses. B2B marketing includes marketing to businesses that conduct business for a profit and to those organizations that have a non-profit charter. Business purchase decisions, unlike consumer decisions, tend to require more planning and a more complex, formal purchase decision process.

Man-reading-business-newspaperBusinesses purchase many products and services including desks, chairs, computers, and office equipment for their employees, raw materials for manufacturing, software systems for operations, and various services to assist with marketing, IT, accounting, and other business functions. Similar to B2C marketing, some B2B purchases are critical needs, while others are discretionary purchases. Most businesses have a formal purchasing process which includes procedures for requests, approvals, procurement, and payment. Often there is a cost/benefit analysis to ensure the purchase is not only needed but is the best alternative between several options. In the business world, there are many stakeholders in the purchasing process, including those that influence, recommend, and have authority to purchase. Therefore, a B2B marketer must fully understand the needs of the organization to which they are selling, as well as the organization’s buying process and the stakeholders in that buying process.

Similar to B2C, B2B marketers conduct marketing research to segment their market and develop marketing communications focused on the needs and wants of the target audience. Possible B2B segments include industry sectors, business size (small, medium, large), and common needs (such as agency knowledge of compliance regulations). Because of the longer and more complex buying process, B2B marketers focus on building a relationship with its business prospects and clients and addressing the buyer’s specific information needs at each step in the buying process.

B2G MARKETING

B2G marketing refers to businesses that sell their goods and services to government agencies. A major difference as compared to B2B and B2C is that in the B2G model, companies generally respond to requirements published by a certain government entity through a structured bidding process. This bidding process can take place online in real time and can be highly competitive. For example, as part of a bid a company may publish its “Statement of Capabilities,” which describes the company’s products and services pertinent to the government project. A company may also include a “Proposal of Service” which refers to specific information in the request for proposal (RFP) or request for information (RFI). B2G sales and marketing is sometime referred to as public sector marketing.

business man walking in subway
The buying cycle for B2G can be quite long—measured in years, as compared to several months for B2B, or a day to several weeks for B2C. The B2G marketer must understand and comply with bid specifications, compliance regulations, and applicable laws. This sometimes means the B2G marketer may not have personal interactions with agency contacts needing the products or services detailed in the bid until the bid is awarded by the contracting officer. The bidding process can vary significantly between local, state, and federal government entities.

To summarize, similarities across all marketing strategies—B2C, B2B, and B2G—include:

  • Marketing consists of messages to people
  • Marketers must know their customers or clients, how to segment the market into meaningful audience groups, and how to reach the target audience with informational and promotional messages
  • Marketers must know the difference between absolute needs and discretionary purchases, and understand their clients’ options to fulfill those needs and wants
  • Marketers must build and nurture their brand

Differences between the marketing strategies of B2C, B2B, and B2G include:

  • The focus on a particular role of the person:
    B2C marketers market to the person as consumer;
    B2B marketers market to the person as a business decision maker or influencer;
    B2G marketers market to the person as a government contracting officer or representative, or government program manager.
    The purchase decision for B2C is less complex than the process that goes into selling and marketing B2B or B2G because of the number of people involved in the purchase process, and the need to understand and comply with organizational processes for requesting, approving, procuring, and paying for purchases.
    Typically, the buying process is shortest for B2C, longer for B2B, and longest for B2G.
    Unlike B2C and B2B marketing, in the B2G marketing model businesses generally respond to requirements published by a certain government entity through a public, structured bidding process.
    What are the key challenges in your marketing strategy? Please share below.

About CATMEDIA
CATMEDIA is an award-winning Inc. 500 company based in Atlanta, Georgia. Founded in 1997, the company specializes in advertising, creative services, media production, program management, training, and human resource management. As a Women Owned Small Business (WOSB), CATMEDIA provides world-class customer service and innovative solutions to government and commercial clients. Current CATMEDIA clients include Centers for Disease Control and Prevention (CDC), Federal Aviation Administration (FAA), Office of Personnel Management (OPM), and the Department of Veterans Affairs (VA).

Stay Connected with CATMEDIA:
For more information, please visit CATMEDIA.com
Like us on Facebook 
Follow us on Twitter
Follow us on Instagram
Follow us on LinkedIn

Marketing Trends to Look Out for in 2019

Each year, the vast landscape of marketing continues to change. Just when we the experts think we have it figured out, in walks in another (better) method of making valuable connection with your customers. Although many of these developments have been around for some time, it’s necessary to keep up with last year’s growing trends that will lead to this years success. So buckle up! We’re about to dish out the top 7 marketing trends of 2019!

1. ARTIFICIAL INTELLIGENCE

No, we’re not referring to the 2001 Steven Spielberg film about robots that resemble humans and contain the capacity to have emotions. Even though some believe we’re not far off from that. Your Siris and Alexas are considered A.I., after all. It exists within many other platforms and online services that you might not be aware of. For example, Netflix has the ability to suggest new TV shows to you based on your viewing history, thanks to its’ recommendation system.

What A.I. is bringing to the table for marketing is an easier way to monitor half-brain-half-artificial-intelligenceconsumers behavior and patterns online in real time. From targeting future leads more rapidly, to performing data analysis more easily, A.I. is transforming the way companies personalize their consumer experiences. Which leads me to another example of artificial intelligence…

2. CHATBOTS

chatbot-on-a-phone-graphicHave you ever gone to a website and seen a pop-up message from the corner of your screen? It says, “Hi! Is there anything I can help you with today?” You begin to speak with the individual, but something doesn’t seem totally, well, human. Close, but a little off. Chances are you are speaking with what is known as a Chatbot, or “conversational agent”, and it’s the way of the future. These friendly software applications mimic human speech and written words to sound like a real person. While some don’t necessarily like these robotic-esque machines, they are becoming more and more popular and even more advanced, with the ability to learn from conversation.

Companies are taking the capabilities of these conversational agents to the next level, getting creative with how they are used. Disney has used the chatbot systems to promote several of their movies, making it possible for you to chat with characters from the film. This example specifically attracts a younger audience, but creates an enriching and entertaining experience for fans. Real estate and medical companies are also beginning to reap the benefits of these fast-responding bots. From answering medical questions to helping you find new homes on the market, chatbots aren’t going away anytime soon.

3. SMART SPEAKERS AND AUDIO

Speaking of robots talking to you, the next trend that isn’t slowing down anytime soon are smart speakers. According to techcrunch.com, 47.3 million Americans own or have access to a smart speaker of some kind. Whether it be through their mobile device, laptops, or the very popular at home speakers that have taken over, asking for the nearest pizza places or the daily weather has never been easier. Not only does this make it easier to find information quickly, but consumers enjoy that it cuts down on screen time.

smart-speakersSo why is this the time to hop on the smart bandwagon? Voice-based commerce sales in the United States climbed to $1.8 billion in 2017 and are projected to reach $40 billion by 2022, according to Search Engine Land. With the growing popularity, these smart speakers are more affordable than ever, opening the door to countless marketing opportunities. Consumers are searching for a deeper connection with tech. With these devices, marketers can more easily reach their target audiences and, therefore, personalize content and messaging. Timothy Nichols, ExactDrive, Inc.

4. LOCAL INFLUENCER MARKETING

phone-food-photoSo far, we’ve discussed how technology and artificial intelligence are changing the marketing landscape. But fast response and tech advancement are not the only thing consumers are holding high on their expectations these days. With all the skepticism in the world, no one easily buys into the fluff of a simple ad anymore; they want credibility. First, it all began with celebrities endorsing products for companies, drawing in all of their fans and followers— even drawing in those who weren’t their fans. The point is, it got buyers attention. However, this began to stir even more controversy for some companies, leaving the consumers to question if the celebrity endorsers even used or liked the product, or did they just receive a hefty paycheck?

In walks in local influencer marketing. Now with the social media stage, fame has become achievable for the average person willing to put in some extra effort to climb their way to “influencer” status. These are “real” people that can relate to other real people, and companies are seeing a greater response from their audience. These sources of review are more trustworthy because they provide a more honest perspective in the eyes of the consumer.

5. SOCIAL MEDIA STORIES

We’ve stressed the importance of video in marketing today in several of our blogs. redbull-instagram-storyHowever, video is coming in many forms now, is being watched on every platform imaginable, in various different formats. One of those formats being vertical video. We began to see this vertical video with the rise of Snapchat stories, and these stories eventually made their way to mega social platforms like Facebook and Instagram. Suddenly, not only we can see what Carol from high school is up to these days, we can get a 24 hour play-by-play of her life. While this has made the need for high school reunions almost unnecessary, it’s expanded the possibilities for marketers to reach their audience.

Instagram-on-a-cellphoneNow instead of the permanent posts made to your social feed, it’s possible to post something that will only live on your “story” temporarily. It also cultivates more of a relationship with your audience by allowing them to feel like they are part of your activity. It has proven to be a successful way to stir conversation. So if you’ve begun to strategize for the new year, you might need to build an entire strategy around video specifically, keeping vertical-form videos in mind.

6. VISUAL SEARCH

Have you ever had or taken a picture of a product on your phone, but don’t know Target-brand-on-a-cellphonethe name or brand, or perhaps are just looking for something similar to it? Typed and voice searches just weren’t enough, so visual was introduced. Some that have already begun to thrive off of this visual search technology are companies such as Pinterest, Bing, and a little business called Google. Users can now snap a picture in real time and be guided to a place where they can purchase the same item, or find others like it. This advancement has specifically caused excitement for e-commerce retailers and is driving customers to their sites.

Pinterest has really taken off with this technology through its app. It even allows you to select a specific area of a Pin that will then pull up similar images to that selected part. Recent research from L2 found that only 8 percent of retail brands have built visual search capability into their web inventory. It’s safe to say this method of search is only going to continue to grow and become more accurate.

7. PERSONALIZATION

woman-on-a-laptopFinally, let’s discuss one of the more controversial marketing tools that have taken the world by storm. Simply referred to as personalization. More and more social media users, and even those who have a smartphone some argue see ads pop up on their feeds that give you this deja vu effect as if you’ve seen them before. Well, you probably have. Or at least you searched it online. Through data, algorithms, and analytics collected through means of search engines, marketing campaigns, and even the buyer behavior of a loyalty customers to name a few. Some find this a bit creepy, which is why it’s stirred the question “Am I being spied on?”.

However, the big takeaway from personalization is that it conveys that your company is paying attention to you and your needs. In a way, it helps to erase the irrelevant content that doesn’t pertain to you and makes browsing more efficient. It’s likely that there will still be a level of concern regarding privacy from the perspective of your consumers, which is why you have to be thoughtful about how far to go with personalization.

Don’t get overwhelmed with the amount of change and new trends emerging in the marketing world. Each and every business is different and can find that implementing some of these trends into their 2019 strategy can prove beneficial or not.

Let us know what your goals are for the year, and we can help guide you down the path that best fits your needs!

Is your organization in need of creative servicesmarketing and advertising or social media management? CATMEDIA is able to see what your competition is doing on social, amp up your digital marketing and give you assistance to help you step up your game. Give us a call today!

ABOUT CATMEDIA:

CATMEDIA is an award-winning Inc. 500 company based in Atlanta, Georgia. Founded in 1997, the company specializes in advertising, creative services, media production, program management, training, and human resource management. As a Women Owned Small Business (WOSB), CATMEDIA provides world-class customer service and innovative solutions to government and commercial clients. Current CATMEDIA clients include Centers for Disease Control and Prevention (CDC), Federal Aviation Administration (FAA), Office of Personnel Management (OPM), and the Department of Veterans Affairs (VA).

Stay Connected with CATMEDIA:
For more information, please visit CATMEDIA.com
Like us on Facebook 
Follow us on Twitter
Follow us on Instagram
Follow us on LinkedIn

The Advantages of CSS in Web Design

As mentioned before in a previous post, CSS (Cascading Style Sheets) is a web design tool used to control the layout of a webpage while HTML deals with the actual content. There are different versions of CSS including the kind that is found in the actual HTML code itself, but that defeats the purpose of using CSS in the first place. For better performance and easier maintenance, a separate CSS file is preferred over embedded CSS. If font, text size, or changes in the appearance of any element are to be made later, simply accessing a separate CSS file is much easier than having to go through extensive lines of code in an HTML file.

apple-laptop-catmedia CSS has gone through several changes over the years, and the latest version is CSS3. As we approach the end of 2016, most web browsers likely support the CSS3 standard. With this latest version, CSS designers have more tools at their disposal. The advantages of using a separate CSS file rather than embedding the CSS code inside the HTML file include:

  • The layout of a web page is better controlled
  • Style (CSS) kept separate from structure (HTML), means smaller file size
  • Reduced file size means reduced bandwidth, which means faster loading time

There are far too many tools that are useful for CSS designers to list here, but I’ll describe a few along with best practices and some things to avoid as well.

 

CSS Validator and Cross-Browser Compatibility

I mention these first because the two most important things for a CSS designer to worry about are having correct syntax and making sure a website displays properly across many different browsers, including older versions of those browsers. Validators are essentially CSS editors that check code for grammatical errors.

Cross-browser compatibility tools allow CSS designers a way to test website appearance over different browsers and helps to save time by not having to test laptop with cssdifferent browsers manually one by one. Even though I mentioned earlier that most modern browsers do support the newer CSS3 standards, many users out there still navigate the web using older versions of browsers such as Internet Explorer 9 or previous versions. Equally important is the capability of cross-browser compatibility tools to allow CSS designers the ability to see how web pages will appear on mobile devices. This is particularly important since mobile web traffic surpassed desktop traffic in 2016, a trend that industry experts have been watching for several years now (smartinsights.com).

CSS Compressors

Another way to increase bandwidth is to decrease the size of a CSS file with compressor tools. CSS compressors eliminate blank spaces, indentations, and even comments to boost performance. Another best practice for CSS designers is to combine separate CSS files into one file for multiple webpages to reduce the amount of HTTP requests (cleancss.com).

Vendor Prefixes and Post Processors

Prefixes are used by browsers to render specific style elements that are coded by the CSS designer. When there is a style element that is not fully supported by a browser, vendor prefixes are added manually in the CSS code, forcing the browser to display that style element. Of course, different browsers will display that particular style element in a different manner. For those users out there who are running older versions of browsers, it is still necessary to add vendor prefixes. Remembering to manually enter each of the vendor prefixes that are specific to all the different browsers out there can be difficult for software vendors to remember. That’s where a CSS post processor like Autoprefixer comes in handy. Autoprefixer automatically adds all the required vendor prefixes to the CSS code, and also acts as a CSS editor by comparing the code against a database for proper syntax.

CSS Reset

All browsers have their own proprietary default style. So, if no CSS rules are used on a webpage, the browser will determine how fonts, padding, and margins appear. By using CSS resets, a developer can override a browser’s style sheet by setting things like margins and paddings to “zero” and allowing the developer to use her or his own specifications.

apple-laptop-phoneSome experts argue against the use of CSS resets because they believe that cross-browser inconsistencies can be dealt with by using well-crafted cascading style sheets. The concern is that if certain elements are set to zero, the developer must redefine them later. This could potentially lead to larger CSS file sizes and result in slower loading times. Also, if default behavior for a certain element is removed by CSS resets, there could be issues with the webpage if those elements are not restyled later by the developer (sixrevisions.com).

In my opinion, there is no right or wrong way concerning the use of CSS resets despite the differing schools of thought on the matter. The thing to remember is if a CSS designer wishes to set margins, padding, and fonts to the manner that they want displayed, then by all means, use CSS resets. However, if you don’t mind minor differences in the appearance of elements across multiple browsers, CSS resets aren’t necessary.

Things to Avoid

Here are some things to avoid when working with CSS:

  • Naming an ID or class based on its property. Try to use names that are based on an element’s use instead of its physical attribute. For example, an element’s color can be changed later when editing the style sheet.
  • Not using comments with different portions of the CSS. This contradicts what I mentioned earlier with CSS compressors, but having comments to go along with your code will help tremendously when making revisions months or even years later. A best practice is to include comments where there could be questions about why a section was coded a certain way.

Conclusion

CSS is a powerful tool as long as you know certain tips, best practices, and avoid problematic issues. With CSS, you can adjust the layout of a webpage without having to define the appearance for every single element, table, or block of text in the HTML file itself. A style is defined only once in a CSS file and can be used for multiple webpages, making life significantly easier for developers.

What comments or questions do you have about the use of CSS?

References

“Digital Marketing Trends for 2017”. Smartinsights.com. 26 October 2016. Web.

“CSS Minifier”. Cleancss.com. 16 December 2016. Web.

“Should You Reset Your CSS?”. Sixrevisions.com. 19 December 2016. Web.

ABOUT CATMEDIA:

CATMEDIA is an award-winning Inc. 500 company based in Atlanta, Georgia. Founded in 1997, the company specializes in advertising, creative services, media production, program management, training, and human resource management. As a Women Owned Small Business (WOSB), CATMEDIA provides world-class customer service and innovative solutions to government and commercial clients. Current CATMEDIA clients include Centers for Disease Control and Prevention (CDC), Federal Aviation Administration (FAA), Office of Personnel Management (OPM), and the Department of Veterans Affairs (VA).

Stay Connected with CATMEDIA:
For more information, please visit CATMEDIA.com
Like us on Facebook 
Follow us on Twitter
Follow us on Instagram
Follow us on LinkedIn

The Brand Name-Game: How Visuals Solidify a Brand

Branding, by definition, is “the process involved in creating a unique name and image for a product” (Business Dictionary). Your brand is the voice and personality of your organization and needs guidelines and rules to maintain its identity. How does an organization ensure its branding is being handled well both internally and externally? Brand and style guides define the standards and technical parameters for the design of documents, signage, and any other form of brand identifier. They guarantee consistency in style and formatting to ensure no erosion of the brand identity in the design of logos, collateral, social media, and web presence.

In the world of company branding there are two type of guides that companies utilize to project their identity through design: style guides, and their sibling, the brand style guide. These two types of guides outline the rules of design and are essential to a company’s growth, especially in the world of design by helping the company establish a personality. Guides focused around presenting the visual aspects of a company are essential to the outreach to the firm’s clients.

A style guide canvases the basic visual elements of a company in order for it to develop and maintain a successful and well-rounded brand. A style guide would include subject matters on logos, secondary logos (if the company has one or more), brand colors, typography, trademarks, an overview of the brand itself, information on website design and layout, advertisement examples, and the copy interaction with design.

LOGOS (Prime And Secondary)

The backbone of any organization’s identity and style guide is the logo. Brand style guidelines include information and visual examples of the size of the logo, when and how to use the mark, the backgrounds that are usable against the mark, exclusion zones around the logo, and the incorrect usage of the logo. While the logo is the primary visual identifier that clients see, a company can also utilize one or more secondary logos (such as individual products or services). The secondary logo should complement the prime logo and can be used in different circumstances to help strengthen the brand. The secondary logo section of a style guide should have the information about logo sizes, usage parameters, and should identify incorrect usage.

Color Palette

It is essential that a company style guide contain a color palette. A color palette displays the brand colors along with the technical color codes in accordance to the medium in which the graphics will be used. For example, Pantone and CMYK for print or hex and RGB for web. These color codes are displayed as swatches, enabling the user to take a quick at-a-glance visual of the palette. This section would also show the correct and incorrect usage of the colors with the logo.

Typography

CATMEDIA-Typography-Brand

Branded typography includes the different typefaces, fonts, or style of text that a company uses. These typefaces are typically used in the primary or secondary logos that have a typography element, marketing collateral, or any published material from the company. The style guide establishes the formats, size, and layout of the typeface and font across all branded materials (print, web, and digital media).

BRAND STYLE GUIDE (or Brand Bible)

Similar to the style guide is the brand style guide, sometimes referred to as the brand bible. This guide is a more elaborate version of the style guide. While the style guide covers the basics of branding a company or corporate identity, a brand style guide provides more detail in more categories of issues related to the brand. These categories cover topics that pertain to the brand and the design.

For example:

CATMEDIA-Colors-Brand

  • Logo design
  • Secondary logo
  • Colors
  • Typography
  • Iconography (images)
  • Photography
  • Graphic language
  • Editorial voice and tone
  • Templates
  • Legal guidelines
  • Brand platform

Brand style guides are similar to style guides in that they share similar categories, but brand style guides provide more comprehensive information for each category. An example of this is the logo category. In a brand style guide, the size, spacing, exclusionary space, and incorrect usage is included. Also included are examples of the logo in both print and web format and trademark examples. One of the more important categories that appears in the brand style guide, but not in the style guide, is the “Photography” category. This category is crucial to companies that use pictures in advertisements and an essential part of the brand style guide.

CATMEDIA-Photogrpahy-Brand

Do brand and style guides vary from industry to industry? Though the style and look of the guides may change, the bones of the style guide (the essential information), remains the same. There are many ways in which different companies share their information. Skittles, for example, uses funny pictures and stories to present information. Where Adobe’s approach is simpler and monochromatic with very little flare.

So, while the structure of the information is similar, the different elements are simply presented in a way that showcases the brand. Every brand needs a style guide that specifies the necessary guidelines and rules to maintain the brand’s identity and consistently present the company image. Visual aids are the best way to help people quickly understand the quality of work and services your company can deliver. It’s all in the visuals.

Video marketing is an exciting and interactive way for you to reach an audience, and thanks to the digital-technology boom of the last 20 years; it is more important and more cost-effective than ever to create video content for your brand. Do you want more information about video-marketing? Check out our website and tell us if we can use video to take your online marketing strategy to the next level!

CATMEDIA is an award-winning Inc. 500 company based in Atlanta, Georgia. Founded in 1997, the company specializes in advertising, creative services, media production, program management, training, and human resource management. As a Women Owned Small Business (WOSB), CATMEDIA provides world-class customer service and innovative solutions to government and commercial clients. Current CATMEDIA clients include Centers for Disease Control and Prevention (CDC), Federal Aviation Administration (FAA), Office of Personnel Management (OPM), and the Department of Veterans Affairs (VA).

Stay Connected with CATMEDIA:
For more information, please visit CATMEDIA.com
Like us on Facebook 
Follow us on Twitter
Follow us on Instagram
Follow us on LinkedIn