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The Brand Name-Game: How Visuals Solidify a Brand

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Branding, by definition, is “the process involved in creating…
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From the CEO's Desk: The Creative Process and Collaboration at CATMEDIA

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Do you know anyone creative? What traits or characteristics do…
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Marketing Strategy: Forget the 4 P'S! What are the 4 C'S?

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As marketers, we’re all taught about the four pillars of marketing…
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Creativity Meets Business: How We Use Strategy To Achieve Objectives

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CATMEDIA is one of the most laurel-laden marketing and advertising…